TheraFace

Overview & Challenge

TheraFace PRO, the ultimate device for facial health.

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While Therabody may be recognised in the UK fitness and wellness sectors for its muscle recovery devices, the facial health category required a new positioning. Building an identity for TheraFace that aligns with skincare routines and appeals to beauty enthusiasts as well as wellness-focused consumers was critical.

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A key challenge for Therabody’s TheraFace launch in the UK was establishing trust and credibility in a competitive, wellness-oriented market that may be unfamiliar with high-tech facial health devices. TheraFace, as a device focused on facial health, blending advanced technology with self-care, positioning the product as a valuable addition to skincare routines. Breaking into the market and gaining traction required Therabody to differentiate TheraFace from established skincare and wellness brands, while also educating UK consumers on the benefits of facial health devices.

Approach & Services

The concept of facial health was novel to many UK consumers, with the majority more accustomed to traditional skincare products than to high-tech devices. This made education a key aspect of the launch strategy, educating consumers on the value and effectiveness of TheraFace compared to traditional skincare methods and reassuring consumers that the technology is safe, science-backed, and genuinely beneficial for facial health.

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As Lead Designer, my role was to develop the look and feel for the launch campaign and apply this across retail and POS, supplying artworks for some of Therabody's major retailers including John Lewis and Harrods. I also developed a series digital banners, product catalogues and marketing materials to further support the launch.

Deliverables

Launch Campaign

Retail & POS

Event Graphics

Digital Banners

Social Assets