Hi, I'm Elliot. A Design Lead with a dynamic blend of in-house and agency experience.
I set out in my career in the creative industry back in 2014, finishing university in Leeds and heading for the bright lights of London where I started out in client servicing, working as an Account Manager for an advertising agency.
At the time, I was in complete awe of some of the creatives I was working with day to day and came to realise that a career in design would be the right path and a career I could truly get behind.
So, much to my bosses disappointment, I decided to throw in the towel with client servicing, stepping away to retrain as a designer at Shillington Design College, where I was able to grasp the basics and get my foot in the door as a Junior Designer for a creative agency.
Fast forward to now and I've been lucky enough to work in a number of agency and in-house roles, across some pretty amazing clients, working across a variety of projects including year long company re-brands and first-to-market product launches.
Design Lead
Why Brand Design Matters
"As we approach 2025, a year brimming with both promise and unpredictability, one thing remains clear: design has never been more critical. And not just any design, mind you, but brand design – the strategic alchemy that transforms a company into an experience,
a feeling, a conversation.
We've all seen the casualties of bad branding: the forgettable logos, the jarring colour palettes, the websites that feel like navigating a labyrinth blindfolded. These are not mere aesthetic missteps; they're missed connections, opportunities squandered.
In today's hyper-saturated marketplace, a strong brand is the difference between being heard and being lost in the noise. But what makes a good brand in 2025? It's not just about a fancy logo or a trendy typeface. It's about coherence, authenticity, and purpose. It's about understanding your audience at their core and forging a connection that transcends mere transactions".
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KEY STRENGTHS
Creative
Leadership
Ability to inspire and guide a team of designers, setting a clear creative direction and fostering a collaborative environment.
Strategic
Thinking
Capacity to align design initiatives with broader business goals and objectives, understanding the strategic impact of design decisions.
Project
Management
Proficiency in managing multiple design projects simultaneously, from briefing to execution, while ensuring deadlines and deliverables are met.
Team
Management
Experience in leading and mentoring designers, providing feedback, and facilitating their professional growth and development.
Communication
Skills
Effective communication skills to articulate design concepts, present ideas to stakeholders, and collaborate with cross-functional teams.
Problem
Solving
Strong problem-solving skills to identify design challenges and develop creative solutions that address user needs and business requirements.
Collaborative
Approach
Capacity to collaborate effectively with stakeholders, including product managers, marketers, developers, and executives, to integrate design seamlessly into project workflows.
Attention
To Detail
Meticulous attention to detail to ensure accuracy and consistency in design deliverables, while also maintaining a keen eye for aesthetics and craftsmanship.
Testimonials
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