GORE-TEX

Overview & Challenge

GORE‑TEX INFINIUM™ garments offer protection and comfort with a distinctive look and feel. Whether you want to impress friends on a night out, or cycle in comfort every morning, these totally windproof and extremely breathable garments are designed to take you further, from towns to trails—and everywhere in-between.

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GORE-TEX is renowned for its high-performance outdoor gear, offering two distinct product lines. These being the GORE-TEX CORE range and GORE-TEX INFINIUM™ range. The challenge of the brief was to craft a distinct campaign look and feel for the Autumn/Winter 23 collection "Tested For Versatile Comfort". The campaign objective was to highlight the unique qualities of the GORE-TEX INFINIUM™ collection, establishing clear differentiation to the Core range. The campaign still needed to touch on the "technology" aspect of the products, whilst also highlighting the fashion and lifestyle element that the INFINIUM™ AW/23 collection offers.

Services

GORE-TEX was a key client and account that I worked across at Geometry Global (WPP). My role was to work closely with the Creative Director and help establish the campaign look and feel and design system for the INFINIUM™ Autumn/Winter 23 campaign. Once the overall direction was approved by the client, I was responsible overseeing and guiding a team of designers, delivering a range of design deliverables across retail and POS, digital OOH, digital banners, lookbooks, as well as social and paid media assets.

Deliverables

Advertising Campaign

Retail & POS

Digital OOH

Digital Banners

Digital Lookbooks

Social Assets