Mashiko

Overview & Challenge

Mashiko is a London based ceramics studio. The studio blends centuries-old Japanese craftsmanship with modern design to bring the timeless elegance and functionality of traditional ceramics into contemporary homes. Each piece of work is meticulously crafted by skilled artisans, capturing the essence of Japanese aesthetics through simplicity and understated sophistication.

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Japanese ceramics hold deep cultural resonance, with their forms, materials, and techniques reflecting centuries-old philosophies of beauty and purpose. Mashiko's branding had to strike a balance between honouring traditional techniques and presenting them in a way that feels aligned with modern aesthetics. If the studio leans too much into the contemporary design, it risks losing the authenticity of its Japanese roots. On the other hand, leaning heavily into tradition may make it seem too niche or unapproachable for those primarily interested in modern design.

Approach & Services

Translating the rich legacy of Japanese ceramics into a brand that felt accessible, relevant, and appealed to contemporary consumers without losing the depth of its origins was a complex task.

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With artisanal products and handmade goods in high demand, many studios are tapping into the appeal of craftsmanship and minimalist aesthetics. Therefore, the main focus was to differentiate Mashiko and position them as a brand that isn’t just “inspired by” but deeply rooted in Japanese ceramic traditions.

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I worked with Mashiko to develop a clear, authentic identity, finding a unique visual language through typography, colour, brand voice and storytelling. By facing into these challenges, I created a brand identity that bridged the gap between cultural heritage and contemporary living, appealing to both those who appreciate tradition and those seeking functional art for modern homes.

Deliverables

Branding & Identity

Brand Guidelines

Website Mockups

Print & Editorial

Social Assets

Branded Merchandise